A landing page ("landing page"); Capture site or in the alternative site named Splash, is a special website created and optimized for advertising and its audience. With a landing page is a particular offer / product / service at the center, which is presented without distraction. A key element is the inclusion of a response element.
To create a landing page, there are several possibilities. A simplest and cheapest method is to create a free program: NVU composer.
This program is very well suited to create advertising messages precisely with texts, pictures or videos. That program offers many design options, so quite a good-quality landing page can be created. Especially for small businesses, for newcomers to the Internet, but also for the private sector very well suited.
There are offers of experts to create landing pages for prices / hour from 90.00 € / net, and more.
not surprised To be, should be first a strategy or a plan developed with components.
Planungs-/Vorbereitungsphase
first Target definition, target group / s
second Requirements Analysis group
third Keyword analysis / Keywords
4th Competitor analysis
5th Embassy / s of the landing page
6. Good text and several text proposals
7th Creation of design
8th Link options, high-quality links
9th Provision of e-mail autoresponders
implementation phase
10th Publication
11th Advertising, advertising platforms, social media
12th Viral Marketing to implement
finishing phase
13th Of control and analysis
14th Improvements incorporated after an analysis
Specifically
first Policy formulation / target group (s)
The question you must answer clearly is: "What do you want to achieve with your landing page, which is the goal?" One goal would be to win every day, five new prospects through Internet advertising, or ten new customers get through search advertising, through paid search advertising (eg Google Adwords) and through organic search engine advertising
Both may initially sound similar, but these are under ski fair "strategies".
forms of advertising on the Internet should include specific messages with a good, concise text and a registration form. Too much text, draw a lot of links and much more text and graphics / images from the reader and the risk that the reader is "irritated" will open another page. For this reader as a possible future customer is gone already lost!
search advertising, however, includes a variety of criteria, for example, be requested by Google, especially text, text, text ... (like homepage and search engine optimization). For this purpose, special knowledge is required. If this is not present, external assistance and external advice is required. Here at least the first costs incurred. what level it is dependent on the order, the time factor, from the hassle of a separate contribution. Similarly, depending on the extent to which training sessions or seminars were previously perceived.
For beginners, especially for individuals who want to build on the Internet, an additional extra income, it is worth to be at online merchants that offer professional online training log.
For companies, this option due to time constraints and because of the complexity of the task, not appropriate (except for compressed knowledge seminars). In this respect, the definition of objectives and to create a landing page including appropriate advertising (search engines, Internet advertising) the involvement of an expert to raise rates.
The knowledge-building and participation in seminars has the advantage that one can talk the talk because of the knowledge and possibly even put corrections kann.Für the briefing covered in the offer description and to define the goals for the recordable products and services from about 6 to 8 hours. The hourly rates are in the middle area as 90.00 to 180.00 Euro per hour net.
Thus, with a total cost for the target definition (than average) of approximately € 700.00 up to 1,000.00 Euros expected.
2.Bedarfsgruppenanalyse
The needs analysis is concerned with the market, what products are in demand on the Internet, which products have a high proportion offered in the Internet business, what niche products. Which age group are presented that buys goods which group respond to a targeted marketing message, how can the product line within its own targeted messages (in the landing page)? What is needed is the most profitable group in which is seen the most potential? What requirements are there?
This issue is only about marketing and marketing analysis. For consumers to have a problem, determine a needs analysis clearly. Here, the only - to save costs - to be seen several "testing phase"; different advertising messages (Landingbapges) are implemented promptly and then evaluated.
For companies here again, the expert asked. Also in this area can be expected to cost approach from 500.00 to 900.00 €, assuming that these experts have the know-how of the product, service and customer market.
third Keyword analysis / Keywords
with the reliability of the keyword analysis is the linchpin of the success of a landing page. Use the wrong keywords (keywords) receive no or the wrong visitors. Use the right keywords but focus, but not on the most profitable, you also give away a large (customer) potential.
course, you can start with any possible keyword that comes to you straight. However, the danger is very great that you give away a lot of potential individual or the project runs without success. Look for profitable keywords, check this with the keyword tool from Google may add and remove keywords from competitors.
for keyword analysis, there are a whole host of tools. I want to focus here only on tools from Google, which performs in an online marketing course with a focus on the Google network.
The key word analysis is a complex but important task. Plan for a time commitment of your online marketing consultant from about 2 to 4 hours.
4th Competitor analysis
The competitor analysis is on niche topics not usually expensive. The deeper you move into a niche topic, the less you have to watch your competitors.
difficult it is already, if there are many competitors. Here is the search for appropriate keywords time-consuming - but vitally important. To determine appropriate keywords, however, should this time be taken, even if it seems tedious.
Set a time commitment of 2 to 4 hours for your experts.
5th Embassy / s of the landing page
A classic landing page is created composed of a few basic parts: Home, Contacts, e-mail confirmation of content components, such as headline / title, text, images and video, form field.
The landing page should contain the search engines already in the domain name is a major key word, as in the title of the page. Similarly, the main key words are mentioned several times in the text (see keyword density).
For the definition of the landing page components, you should schedule a time commitment of about 2 to 4 hours.
6th Copywriting
The text generation for a landing page is a real challenge for everyone, not just experts, but for the client itself, it is important to place the right messages to choose a slogan zuwecken right emotions with your own text or an image, or to incorporate a compelling call to action .
If agreed a text for a landing page will cost a fee between € 450 and Euro 900
7th Design, create
After a briefing and after an analysis of existing data is an expert in a position to within 4 to 8 hours to deliver a good design.
For beginners or for individuals here advice: you should look at competitive offerings (landing pages), this analysis by slogans, according to targeted messages and good lyrics. The question that should be available for each priority: me speak to this site, it arouses emotions, there are disturbing statements - sometimes even reaches one word that prevents read more!
Depending on the hourly rate you should expect a cost of about 250 to 800 euros.
8. Link options, high-quality links
Despite the required goal-oriented messages should be some good links included. One should beware, however, a similar approach, like a search engine optimization, including to Google's rules for the optimization of websites.
Some good links to the landing page are only one still interested, the reader (curiosity), less a search engine optimization.
9th Provision of e-mail autoresponder
So your prospects Request your offer after registration via e-mail, it requires an e-mail autoresponder. This is of two useful and important points: first, in Germany holding the required double opt-in method for storing e-mail addresses - to prevent and cease and desist proceedings. At the same time set the foundation for further customer communication in the mail process. creates
A good developer to integrate an e-mail responder system at a cost of more than 2 hours in your landing page. Calculate At this point, costs between 150 and 250 euros.
Here are two suppliers of automation.
FollowUpAutoresponder monthly rental costs. between 13,00 € and 40,00 €, depending on demand.
FollowUpMailer costs one, Standard and Professional € 15.50 € 36.00
10th Publication
In preparing the landing page will be merged design (layout, colors, images), the text and the technological components (forms, tracking, application logic, etc.).
If you have a good web designer on hand, it should cope with this task in about 6 hours.
11th Advertising, advertising platforms, social media
are On completion of the landing page to determine appropriate advertising. There are a variety of vendors, it was pure advertising portals, mail exchanger, newsletter provider, social bookmarks, free classified, Social Media with Twitter, Facebook and other advertising opportunities that are offered free on the Internet.
Some programs also offer paid advertisements , it's like Facebook, Xing.
Who wants to have with advertising success, you have to advertise to the "doctor" comes from. In principle, all options are taken up, which can be implemented so that a broad audience is addressed by your landing page.
12th Viral Marketing
Viral marketing is the deliberate "virus-like" spreading a message.
like viral marketing with the beneficiaries of a message or a product such as wide as only possible spread. The user / reader receives a message and spread it in his interest to continue many of his friends.
Viral marketing and viral advertising using marketing methods, which look for existing social networks, and so use it to increase brand awareness by an epidemic spread exponentially. Landing pages are suitable for this Werbeart especially the targeted, concise messages.
Often it is the recommendation of a product, service or a Web site with online support which enables the exponential distribution only. This in a very short time a great many people are reached. (Source: Wikipedia)
Viral marketing is not just for individuals but also more popular companies have recognized that this is a good form of marketing.
13th Of control and analysis
Trust is good - control is better. According to this principle, it should always be performed in time intervals of analysis and verification. Nothing is worse than if no success is possible, or put another way: "I have made mistakes", ie I have my advertising or other activities, check and make corrections - in the worst case develop from scratch.
14.Verbesserungen incorporated according to an analysis
user behavior change, so even in this respect analysis or evaluations required to act in time, to view advertising opportunities to redesign. One area that is often underestimated or even neglected. You want ads - and then these forgotten, it is no analysis, performance measurement is not performed.
Author: Dipl. Kfm of Dalwigk, Eutin / / November. 20 09 / / February 2010 update
Web. Http://traffic-marketing-blog.de Tags: Landing Page, Capture Page, Splash Site, Lead Page
Bookmark Article
Bookmark Article
0 comments:
Post a Comment