How to use landing pages successfully and win
General Important
A landing page (Marketing-Page), is a special website created and optimized for the advertising and its audience.
At a landing page a particular offer is at the center, which is presented without distraction. A key element is the integration of a response element (eg, application form, registration button and call-back button), which ensures the ease of interaction with the visitor.
Each landing page must meet the expectations of the user from the search terms or the advertising context match (expectation of conformity). On landing pages have (almost) only the information to be present, which are necessary to reproduce the information in the search engine's content, or to reflect the content of the advertisement.
the fact is that landing pages are viewed by the user for a short time for decision making. Does the landing page does not communicate within five to ten seconds of highlighting features of the presented information or product, the page will leave - and probably never visited. Therefore, optimizing a landing page is to be observed. The user / reader should ideally by the content of a landing page "captured".
one goal per landing page
As for the restriction of the links, and other distracting content also applies to the goals. Per landing page should have only one goal to be pursued, either newsletter registration or Bestellabsendung or branding. The reason for this is also the distraction. Several goals means a higher potential deflection that the user feels that the multiple decisions that are demanded of him overwhelmed or confused him.
landing pages are to encourage the user to take action. A prominent indication of the purpose of the site (buy, employees, applicant) must not missing. This may be the generation of so-called "qualified leads" to have visitors to the country side you (without obligation) interest in a service and / or express in any product by entering your name and email address, in an intended form. And this is a goal of a landing page to subscribe the user to be registered, to buy something or perform some other action due to a prompt. This action then goes into an opt-in procedure.
Creating a landing page can be divided into several steps
* product, service or service mentioned
Select Sort * traffic sources, and then select Define take
* Target and concept to create
* Domain and hosting determine
* Audience research
* content elements and layout determine
determine * slogan, advertising related
* Text / text modules create
clear offer
Good communication formulate means: you make clear, clear and understandable statements, so that the user sees within a few seconds, it's all about. Therefore, the following questions will be answered in this order on your part:
* What have you as a customer (benefits)
* What is offered (Features)
* What conditions apply (price) * How
you can get it (Call to Action)
With these questions, you state clearly what you offer what the customer has it and on what terms he receives. That creates trust. optimize
Text Design of landing pages
We humans see in three ways from the screen. We are "skimming scanning, and Reader." The importance of these concepts will help in designing the landing page content.
When skimming Skimming (a reading strategy of flying read ") the site will be scanned for visual surface hotspots (Gazespots). If a landing page well designed and clearly (designed), one is able to visitors to actively guide and anchor that message, which is important for the conversion.
A landing page (Marketing-Page), is a special website created and optimized for the advertising and its audience.
At a landing page a particular offer is at the center, which is presented without distraction. A key element is the integration of a response element (eg, application form, registration button and call-back button), which ensures the ease of interaction with the visitor.
Each landing page must meet the expectations of the user from the search terms or the advertising context match (expectation of conformity). On landing pages have (almost) only the information to be present, which are necessary to reproduce the information in the search engine's content, or to reflect the content of the advertisement.
the fact is that landing pages are viewed by the user for a short time for decision making. Does the landing page does not communicate within five to ten seconds of highlighting features of the presented information or product, the page will leave - and probably never visited. Therefore, optimizing a landing page is to be observed. The user / reader should ideally by the content of a landing page "captured".
one goal per landing page
As for the restriction of the links, and other distracting content also applies to the goals. Per landing page should have only one goal to be pursued, either newsletter registration or Bestellabsendung or branding. The reason for this is also the distraction. Several goals means a higher potential deflection that the user feels that the multiple decisions that are demanded of him overwhelmed or confused him.
landing pages are to encourage the user to take action. A prominent indication of the purpose of the site (buy, employees, applicant) must not missing. This may be the generation of so-called "qualified leads" to have visitors to the country side you (without obligation) interest in a service and / or express in any product by entering your name and email address, in an intended form. And this is a goal of a landing page to subscribe the user to be registered, to buy something or perform some other action due to a prompt. This action then goes into an opt-in procedure.
Creating a landing page can be divided into several steps
* product, service or service mentioned
Select Sort * traffic sources, and then select Define take
* Target and concept to create
* Domain and hosting determine
* Audience research
* content elements and layout determine
determine * slogan, advertising related
* Text / text modules create
clear offer
Good communication formulate means: you make clear, clear and understandable statements, so that the user sees within a few seconds, it's all about. Therefore, the following questions will be answered in this order on your part:
* What have you as a customer (benefits)
* What is offered (Features)
* What conditions apply (price) * How
you can get it (Call to Action)
With these questions, you state clearly what you offer what the customer has it and on what terms he receives. That creates trust. optimize
Text Design of landing pages
We humans see in three ways from the screen. We are "skimming scanning, and Reader." The importance of these concepts will help in designing the landing page content.
When skimming Skimming (a reading strategy of flying read ") the site will be scanned for visual surface hotspots (Gazespots). If a landing page well designed and clearly (designed), one is able to visitors to actively guide and anchor that message, which is important for the conversion.
Typical skimming elements of the landing page are:
- Headlines-Photos-Striking Element Call to Action Buttons
It is important that the elements differ from one another and not against each other in competition.
Scanning When scanning (a speed reading technique) striking elements of the second order are considered short and fixed. Typical elements of the landing page for this: - Lead-text links in text captions intermediate Headlines (H2-H4) - The first and last elements of bulleted lists.
Reading
The "Reader" (intense on-screen reading), content is read by an active and focused. These are especially those passages of a landing page, which are responsible for the detailed explanation of the offer: - continuous text paragraphs, bulleted lists elements of Middle-text content and image details.
Scanning When scanning (a speed reading technique) striking elements of the second order are considered short and fixed. Typical elements of the landing page for this: - Lead-text links in text captions intermediate Headlines (H2-H4) - The first and last elements of bulleted lists.
Reading
The "Reader" (intense on-screen reading), content is read by an active and focused. These are especially those passages of a landing page, which are responsible for the detailed explanation of the offer: - continuous text paragraphs, bulleted lists elements of Middle-text content and image details.
can use this knowledge in the background quite easily deduce the structure of a landing page. First skimming elements such as headings and pictures are positioned. These elements are to be recorded quickly and the user will immediately understand what it is. In the central part of the landing page are the elements that support scanning. Only towards End of the landing page be more complex passages, corresponding to a sales psychological structure.
species
landing pages (landing pages) are immensely important. It is worthwhile to look at it more closely and improve them according to their function.
There are two types of landing pages
• Type A: to attract visitors.
• Type B: to generate orders.
And that makes a huge difference. While landing page A to arouse as much curiosity and interest as possible, landing page B focus on transforming the purchase interest for a specific product in an actual purchase. Both of you need. Both must be designed differently.
Type A: How to build landing pages that attract visitors
them, in these pages as much useful and relevant content, as you can. Describe your offer objectively and comprehensively.
sure that this valuable content is described in the text - images, video and flash programmed or are unsuitable. Check if your offer for the relevant search words (keywords) appear in the text.
create for the most important Product and category on your own website landing page. Define the term for this product and category in the URL of this page. Google shall bring the visitors to the right page.
product and product-specific landing pages have several advantages: they bring more traffic to you than the competition. The visitors landed there are first-timers. You have entered one of the words and are thus pre-selected as potential buyers.
If you have a broad product line: you do not refer prospective buyers to the website / homepage, but send them targeted to specific landing pages. Enter the addresses of these landing pages in all advertising materials to. The faster and easier visitors will find to your offer, the better.
Type B: How to build landing pages that sell
The landing pages that sell, among the sites that initiate the ordering process, register for a newsletter, a registration for an event, etc. included. Like a good salesman must work purposefully to the conclusion of this page. Make sure that nothing distracts from the sales process.
Reduce navigational elements that might lead away the potential buyers back of this page. Place a visible purchase button on this page. Provide all relevant information together for the purchase of the page - so the buyer can make his decision. Remove links to your site offers that have nothing to do with the act of purchasing. For example, remove all distracting advertising banners from this site. Avoid pop-ups, they only distract from, and are also not welcome.
Google are even some tips to a landing page optimization, here are the important ones:
• Provide relevant and substantial content.
• Find clear about your services and offers.
• You also should include information to provide order and settlement.
• Be responsible with the personal information of a user.
• Develop an easily navigable site.
• Be responsible with the personal information of a user.
• Develop an easily navigable site.
Source: Wikipedia.org
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Author: Erich von Wild Dalwigk, Eutin
Web.: http://wvd-beratung.de
Web.: http://wvd-beratung.de
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